From Mullets on the Go to the KFC Colonel’s Secret Recipe – and even MLB’s Lena Blackburne Rubbing Mud for baseballs– you won’t find a more entertaining CLE. This course features intellectual property attorneys Eric Hanscom and David Branfman, who provide practical guidance for attorneys counseling clients on patent and trade secret protection. Drawing from decades of experience, the presenters explain the distinctions between utility and design patents, the benefits and limitations of provisional applications and the strategic application of trade secrets. Through numerous entertaining case studies and real client stories, this session offers insights into leveraging multiple IP tools effectively. The discussion includes legal requirements, enforcement risks, best practices and how to advise clients based on business goals and budget constraints.
Learning Objectives:
• Understand the distinctions between utility, design, and provisional patents.
• Identify when trade secrets are preferable over patent protection.
• Recognize how trademarks, trade dress, and patents can work in tandem.
• Evaluate common IP pitfalls and missteps made by clients.
• Apply legal and strategic considerations to IP planning and protection.
• Develop trade secret protection plans and understand their legal foundations.
• Analyze real-world examples to understand the practical application of IP law.
Patent attorney Eric Hanscom is actively involved in overseeing IP litigation, contract negotiation and customs issues around the globe. David Branfman’s IP practice focuses on entertainment law, including trademarks, copyrights, trade secrets, licensing, motion pictures & TV and music.