You’re sipping your Sunday morning coffee and checking the news on your iPhone when you see your law school classmate quoted about a national sexual discrimination lawsuit. Why her — and not you??
Could a well-timed article put pressure on opposing counsel to settle? When you are preparing to file major litigation do you contact the local newspaper with a press release? Do you know the ethical boundaries of trial publicity & extrajudicial statements when communicating with reporters about pending litigation? Presented by Janet Falk, a New York PR expert with over 30 years of experience, this course will present best practices for solo and small firm attorneys seeking to raise their media profile — the ethical way. Janet will help you to: spot the ethical issues of speaking to reporters about cases filed in court, know the ethical boundaries when communicating with clients & public about your law practice, develop succinct biographical material for media profiles & releases, be aware of the types of case information can be ethically disclosed in press releases about pending litigation — while staying within the ethical rules. A sample Media Profile and Press Release will be analyzed and provided in the written materials.
Janet Falk is Chief Strategist of Falk Communications and Research. She has more than 30 years experience in-house and at public relations agencies. Janet mainly advises attorneys with a solo practice and at small law firms on Media Relations and Marketing Communications.