True liberty means enjoying fruits of your labor and maximizing the profit made from your hard work — even student athletes. And for years, student athletes were forbidden from pursuing endorsement offers, even though schools & business are making billions broadcasting their games.
Now, recent state legislation allows student athletes to profit from their fame & notoriety while still maintaining their athletic eligibility. You can be a star female college basketball player — and still get paid for doing some commercials for the local pizza shop. Unfortunately, the patchwork of state legislation & hands off approach by the NCAA has left the legal landscape in chaos. Brian Brunkow will try to clear things up by explaining the rules around Name Image Likeness (NIL), boosters & collectives and the transfer portal. Additional topics in this CLE: the NCAA Interim Policy, NIL activity & impact, the NIL deal process, 3rd parties & booster status, the Quid Pro Quo requirement, fair market value for endorsements, pay for play (PFP), NCAA Hypos and Q&A, undue benefits and notice of transfer “Impact.”
Brian Brunkow is a Seattle-area lawyer focused on negotiations, dispute resolution and NCAA compliance. In addition, he teaches lawyers about sports agency law and speaks at West Coast coaching clinics on student-athlete development.