Generative AI is transforming how intellectual property is created, licensed, enforced, and monetized—often faster than legal frameworks can adapt. This course equips attorneys to protect IP-based businesses in the AI age by examining the latest caselaw, U.S. Copyright Office releases, and emerging risks in publicity rights, branding, and consumer protection. The program also explores practical strategies for preserving human authorship, drafting effective contracts, navigating platform policies, and preparing for international and legislative developments. Attendees will leave with tools, checklists, and hypotheticals to spot risks and advise clients with confidence in this rapidly evolving area.
Learning Objectives:
1. Analyze recent case law and assess how rulings shape copyright, contract, and data-use risks.
2. Apply Copyright Office 2024–2025 guidance on AI-assisted works, disclosure requirements, and registration strategies.
3. Evaluate right of publicity risks from digital replicas and anticipate federal and state developments.
4. Identify trademark, branding, and consumer-protection issues raised by AI-generated content, including false endorsement and FTC compliance.
5. Advise clients on platform and industry frameworks that govern monetization and enforcement.
6. Integrate international considerations into counseling for global businesses.
7. Anticipate legislative and litigation trends and develop forward-looking strategies.
Brittany Ratelle is a dynamic attorney and sought-after presenter specializing in business, intellectual property, and digital law for creators, influencers, and small business owners. Based in Coeur?d’Alene, Idaho, she guides modern entrepreneurs through entity formation, brand protection, contracts, privacy, and FTC compliance—without the legal jargon or intimidation.