Intellectual Property (IP) is one of the greatest sources of value creation in the business world – but it is also one of the most underutilized & under protected. While up to 90% of company value is linked to intellectual capital, most businesses still fail to adequately protect their IP.
Presented by Kirby Drake, this CLE program will help non-IP practitioners spot IP issues that often arise in their client’s businesses. The course will mainly focus on trademark & trade secret law and also touch on common copyright & patent issues. Kirby will conclude the program by presenting two hypothetical scenarios & providing in-depth analysis on real world IP issues so you can better assist your clients protect possibly the most valuable component of their businesses. Additional topics: types of trademarks, benefits of registering a trademark, what makes a strong trademark, common trademark pitfalls, failure to adequately select an enforceable TM, copyright rights, pitfalls with provisional patent applications, patent misconceptions, improperly written patent applications, protectable trade secrets, trade secret considerations and “reasonable measures” businesses must take to protect trade secrets.
Kirby Drake has focused her efforts on helping clients successfully navigate their intellectual property (IP) challenges. A registered patent attorney, Kirby enjoys being an advisor to clients when they need assistance in identifying, protecting, and leveraging their IP.