Launching and growing a law practice doesn’t require debt, prestige, or expensive marketing campaigns. In this program, Chaz Roberts shares the practical strategies and guiding principles that helped him build a thriving firm from a laptop and a spare bedroom. Attorneys will learn how to start and grow a practice by staying lean, marketing authentically, treating every case like it matters, eliminating harmful habits, and prioritizing relationships and integrity. The course provides practical tools for building a sustainable practice while emphasizing professional responsibility, client service, and attorney wellness.
Learning Objectives:
1. Identify sustainable skills and practice management strategies for starting and growing a law firm with minimal overhead.
2. Apply grassroots marketing techniques that align with the ABA Model Rules of Professional Conduct to build authentic client and community relationships while remaining ethically compliant.
3. Recognize the importance of client service and case preparation in generating referrals and long-term growth.
4. Evaluate common professional pitfalls and harmful habits that undermine attorney competence, client trust, or wellness.
5. Apply the ABA Model Rules of Professional Conduct to everyday law practice decisions in order to enhance client service and build a sustainable, principled practice.
6. Demonstrate how to balance advocacy with professionalism and civility in relationships with clients, colleagues, and the courts.
Chaz Roberts is a distinguished Lafayette-based personal injury attorney and owner of Chaz Roberts Law, LLC, licensed in Louisiana since 2009. A Louisiana State University graduate with a J.D. from Paul M. Hebert Law Center, Chaz founded his firm in 2010 and has been consistently recognized among the state’s top legal talent—recently named a Super Lawyers honoree from 2023 through 2025.