Do you know Michael Mandell, Anthony Barbuto or @TikTorTok?? You might not know them yet – but literally millions of other people do. Yes, even attorneys are breaking into the TikTok market… and some have 10M+ followers!!!
However, TikTok does not come without ethical concerns for attorneys, especially considering the constraints of attorney advertising rules. In this CLE, Cari Sheehan will detail the ethical issues associated with using social media & TikTok and review some attorney influencer videos to see if their online conduct truly comports with the Rules of Professional Conduct. Main topics covered: attorney advertising in a TikTok world, how artificial intelligence can help attorney advertising and ethical rules implicated in advertising on social media platforms. Additional subjects: how attorneys can educate, entertain & inspire on TikTok, how AI like ChatGPT & otter.ai can help attorneys, using disclaimers, YouTube, Facebook, LinkedIn, Twitter, Instagram, using TikTok for hiring & collecting evidence, the perks of successful advertising, showing your personality & humanizing the profession, the cons of TikTok and best practices for remaining ethical while advertising online.
Cari Sheehan is an Assistant Clinical Professor of Business Law and Ethics with the IU Kelley School of Business – Indianapolis where she teaches courses in Business Law and Ethics.